Esports is fun and something that connects all of us. Being part of a big organization, whether as a player or staff member, is a dream that many of us have and only a few can accomplish. But, at the same time, it’s important to remember that it’s also a business, one that needs to thrive financially.

An esports organization (or any other entity, in fact) needs to be able to sell its product to the audience to justify the costs of running a certain operation. This “product” is not necessarily a physical object, like merchandise. It can also have the forms of audiovisual products, like YouTube or Twitch content, which can generate revenue through ads and partnerships. In the end, it’s still selling - you’re making sure that the product you’re creating has enough appeal to make people want to consume it.