Amazon-owned streaming platform Twitch is continuing to grow bigger and bigger. As of writing, the platform has over 31 million daily active users. With its growing success, the platform attracts new users and content creators every day. But unfortunately, most people have the same question in mind, such as how they can monetize their Twitch channels.

You can’t be a gaming streamer without a mad passion for this industry. Fortunately, gaming streaming is a passion that pays well, at least to those who are good at entertaining. If you’re looking to monetize your well-established Twitch channel, keep reading.

How to monetize your Twitch channel in 2023

Twitch was mainly used by passionate gamers looking to kill time. However, with its growing success, it has managed to attract various users to the platform who're looking to make big bucks. Luckily, Twitch has several monetization options from which all sorts of users can benefit.


Enabling bits is one of the best things you can do for your Twitch channel. Bits is a currency used within the platform by users to get and send cheers to their favorite streamers. Cheers are custom emoticons in a creator's chat; for each cheer sent, the emoticon creator will receive 0.01$.

These emoticons can also be used inside some extensions, so the creator will receive economic compensation whenever a user uses the emoticon in an extension. However, in this case, the creator will receive 80% of the 0.01$, and the extension developer will get 20%.

This monetization method is entirely safe since Twitch manages it, so it's convenient for even those with millions of subscribers.


Subscribers are the most significant source of income for both the creator and the platform, respectively. However, subscribing to a Twitch channel costs money. In return, the subscribers enjoy exclusive benefits, such as viewing the content without ads and accessing custom Cheermotes.

Users also have access to gift subscriptions, which a user gives another user exclusive access to the channel. Having this option helps grow your channel.

Amazon Affiliate Program

Since Amazon owns Twitch, the best way to monetize your channel is by becoming an affiliate and promoting Amazon products.

The best thing about Amazon Affiliate is you don't have to meet any specific requirements to join. You just have to promote the product on your stream and provide the correct link for your viewers. In 2023, more digitally-fluent people are jumping on Amazon marketing, so if you have a decent following, you can make good money on Twitch.

Putting ads on your stream

Advertisement is another good way of monetizing your Twitch channel. However, in this case, it all depends on your viewer count and audience engagement.

One ad per hour is an excellent place to start since advertisements are generally considered small live-stream breaks. Of course, depending on your audience's reaction, this time can be increased as how often you want, but the frequency of the advertisements should be manageable for your viewers.


Sponsorship deals are a great form of monetizing your channel. Countless brands are looking for people to discuss and promote their products.

However, regarding sponsorships, you must understand it is about more than just accepting the support. You need to understand the nature of the product, whether it aligns with the values and theme of your channel or not, and if you can talk freely about it on your stream.

Twitch Affiliate program

There are specific requirements your channel must meet to become Twitch Affiliated.

To earn money through this monetization option and become an affiliate, you must have the following:

  • Have at least 50 followers.
  • To have streamed for at least 8 hours on seven different days over the previous 30 days.
  • Have an average viewer count of 3 or more per stream.

Twitch Partners program

Twitch Partners programs require more challenging requirements as compared to the Affiliates program. However, it is the best way to monetize your Twitch channel.

To become a Twitch partner, you must have the following:

  • Average viewer count of 75 per stream.
  • Must have streamed for a minimum of 25 hours over the past 30 days.
  • The streams must be on 12 or more different days.

After these requirements are met, you can apply for the partner program by sending an application. However, meeting the requirements does not guarantee entrance into the program. This program offers users exclusive access to special options, such as channel customization, promotions, and revenue through ads. Additionally, this program allows subscribers to choose between 3 different payment methods to support the creator.

Linking external platforms

Lastly, you can monetize your Twitch channel by linking it to external platforms that offer automated advertisements.

This is an excellent option to earn money through Twitch without being a partner. Additionally, the creator controls how frequently the advertisements will be shown and their duration. Some external platforms you can link your Twitch to are Streamion and Streamloots.

These are all the ways you can monetize your Twitch channel. However, you may only employ these methods if you consistently create content and are serious about streaming. Each Monetization method requires a decent following on Twitch, which you must develop with a likable personality, gaming skills, or humor.