As esports grows, all kinds of job roles establish themselves behind the scenes. Community Managers (CMs) are marketing and PR experts that play a prominent role in gaming and esports brands. In esports' infancy, it was communities that transformed games into competitive titles and communities that backed up their favorite brands.

Community Management plays a vital part in helping companies achieve their business goals while weaving a tightly connected network of loyal fans. On top of that, it brings value to community members by providing them with spaces and occasions to interact with each other and their favorite brands. If you're now interested in learning more about this role's specific responsibilities, I've got you covered! I had the opportunity to speak with the incredible CMs Marion Mỹ Anh Baxerres and Victoria Tran about their field.