Biography

Founder of Oni Vision, an independent consultancy and advisory practice across gaming, esports, anime, and live streaming. With 10 years of marketing in gaming, Tatiana consults with brands, gaming organizations and entertainment properties across creative approaches, strategic partnerships, and marketing initiatives that optimize on trends, whitespaces and the most valuable opportunities in the gaming & anime space.    She has worked with numerous clients, including Funimation, Twitch, Dr Pepper, Intel, United Airlines, Mondelez, Zytara, Sweetgreen, Buffalo Wild Wings, eFuse, Coca-Cola, Kellogg's, Verizon, T-Mobile, William Grant, Samsung and more, and has developed deals and worked with Twitch, Riot Games, FaZe Clan, Activision Blizzard, TSM, Cloud9, NYXL and several content creators like Valkyrae and Ludwig.   Previously, Tatiana was at Endeavor and Momentum Worldwide, where she ran Momentum’s esports & gaming practice – leading the global agency's strategic approach to the gaming space, and consulting across all brand clients as a subject matter expert. Before that, she was the marketing lead on 20+ licensed mobile titles, driving the core marketing strategies of each title's launch and update and working directly with the licensors, including Marvel, Disney, Pixar, NBA, NFL, MLB, Fox, Lucasfilm, MLS and the Premier League.