Biography

Elizabeth is Global Head of Marketing for Gaming & Creator Communities at YouTube where she’s responsible for driving innovation in gaming, live streaming, and building programs that drive creator advocacy for the brand. An advocate for underrepresented voices in tech, including female and LatinX communities, she spearheads marketing programs that are both inclusive and impactful. Elizabeth is a native of the Dominican Republic and possesses a strong commitment to advancing LatinX and Caribbean communities in tech. As an advocate for underrepresented voices in gaming and tech, she spearheads programs that challenge students and industry professionals to build a more inclusive video games industry. She has appeared on panels about women who are breaking barriers in the gaming industry, inspiring future generations to pursue careers in STEM. Elizabeth started her marketing career in the video games industry at Sony Computer Entertainment of America, following a Master’s of Science in Business Administration from the University of Rochester and a bachelor’s degree in international business from the Rochester Institute of Technology. At Sony Computer Entertainment America, Elizabeth managed marketing operations, communications, and analytics for the retail launch of PlayStation®4 and other Sony products. This is where her interest in pursuing a career in the video games industry sparked. In 2020, Women in Marketing Global awards awarded Elizabeth The Special Award for Outstanding Contribution to Marketing-Brand.